Goodbye London, hello future - BALLY WULFF enjoys huge success at trade fair

After three exciting days, ICE Totally Gaming in London came to an end yesterday. BALLY WULFF's appearance at the trade fair was a resounding success once again. The team from Berlin are taking home lots of new perceptions, interesting conversations and all kinds of inspiration.

With over 8,500 exhibitors from more than 150 nations, ICE Totally Gaming is the key trade fair for the gaming industry. The response to the trade fair also always gives BALLY WULFF an indication of the trend for the year to come. This year, the trade fair from 5 to 7 February was full of energy and we felt the buzz surrounding the BALLY WULFF stand more than ever.

Visitors were enthusiastic about the innovations from Berlin. In particular, guests were drawn to the stand by the LUX family, which has been available on the German market since November 2018 and comprises four models featuring numerous game packages and innovations. Guests at the trade fair were especially impressed by the smart jackpot solutions that effortlessly stole the show from others of this type. BALLY WULFF also took along its star performers, CRYSTAL BALL FREEPOT and RED HOT FIREPOT MAX, which boast excellent chances of winning and an impressive appearance.

First launched on the Spanish arcade market last October, the new triple multiunit stations in the LUX SLANT and the imposing LUX GRAND with a third monitor drew a great deal of attention from visitors to the stand. With the REFLECTION games packages available in either RED HOT FIREPOT or SECRET ISLAND, BALLY WULFF provided a true eyecatcher.

The Spanish product portfolio was rounded off with the universally loved ACTION STAR BAR ll. The trump card for the bar market was perfectly equipped for the event with popular games such as Mystic Force and Sevens & Bars. "Our presence at the trade fair has surpassed our expectations. We are extremely enthusiastic and believe that our customers from both the arcade and the bar sectors lift the gaming experience to a whole new level thanks to our products," summarised Luigi Limido, Managing Director of BALLY WULFF Spain.

Moreover, the online games area at the stand was a popular point of contact for visitors, because this was where BALLY WULFF games for the online market could be tested on a whim. "The online market is booming and with every trade fair we experience more demand for our range of creative games," said Thomas Wend, Managing Director of BALLY WULFF. It is therefore no surprise that the team from Berlin have once again expanded the range of online games in comparison to the previous year.

"On behalf of the whole team from BALLY WULFF, I would like to express our heartfelt thanks to everyone who visited us. You have made this trade fair a very special event for us," concluded Lars Rogge, Managing Director of BALLY WULFF.